Insight to action
Integrated financial and marketing services
About Us
Our Purpose
At Craft Business Group our purpose is to offer integrated financial and marketing services where each client’s strategic needs are attended to with customised precision and skill. We offer insight through experience and expertise.
Our Philosophy
Our Story
Number Craft
About Malan Botha
Philosophy and Purpose
Services
At Number Craft we provide accounting and tax compliance services. We also place great priority on establishing business growth strategies through mining of financial and business insights which is communicated and delivered through consultation and bespoke business intelligence reporting. We also assist with the crafting of business and financial models, viability analysis, and more specifically provide investment appraisal, valuation, and due diligence services. Where appropriate alternative finance, such as venture capital and private equity funding, can also be facilitated through our finance partners.
Software Partners
Consumer Craft
About Carla Janse van Vuuren
After completing her BCom Business Management degree in 2009, Carla continued to complete her BComHons in Marketing and Consumer Psychology. The research field she found most interesting during her studies was wine marketing and consumer decision making. As a young professional, Carla started her career in marketing by gaining valuable experience in 2011 at a well-known wine shop and deli in Stellenbosch and soon after at Distell. However, Carla soon realised that a MCom degree would help her gain more specialised knowledge in the field of Marketing and Consumers Psychology. After showing interest in this degree Carla was offered a lecturing position at Stellenbosch University and became a full-time academic in 2012. After eight years of teaching and research (both locally and internationally) in Marketing, Consumer Psychology, Entrepreneurship, and Strategic Management she decided that sharing her knowledge and passion for marketing could extend even further. After being approached by Malan, who shared his tri-pod philosophy, in June 2020 she started offering marketing advise and guidance to Number Craft clients. They soon realised that no financial service can be provided to its full potential without a holistic, consumer-centered, strategic marketing approach and this gave way to the establishment of Consumer Craft in 2021.
After completing her BCom Business Management degree in 2009, Carla continued to complete her BComHons in Marketing and Consumer Psychology. The research field she found most interesting during her studies was wine marketing and consumer decision making. As a young professional, Carla started her career in marketing by gaining valuable experience in 2011 at a well-known wine shop and deli in Stellenbosch and soon after at Distell. However, Carla soon realised that a MCom degree would help her gain more specialised knowledge in the field of Marketing and Consumers Psychology.
After showing interest in this degree Carla was offered a lecturing position at Stellenbosch University and became a full-time academic in 2012. After eight years of teaching and research (both locally and internationally) in Marketing, Consumer Psychology, Entrepreneurship, and Strategic Management she decided that sharing her knowledge and passion for marketing could extend even further. After being approached by Malan, who shared his tri-pod philosophy, in June 2020 she started offering marketing advise and guidance to Number Craft clients. They soon realised that no financial service can be provided to its full potential without a holistic, consumer-centered, strategic marketing approach and this gave way to the establishment of Consumer Craft in 2021.
Philosophy and Purpose
Services
Creative Partners
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